Businesses are constantly looking for opportunities to reduce cost, maintain their skills base and respond to market initiatives when needed. Some cut cost at the expense of competence and responsiveness. Some outsource, believing they achieve all three, only to find they have lost control. Generic helps customers do all three and still maintain control. It does this by providing cost-effective services, delivered by a team that becomes an extension of the client’s own team and builds long-term relationships where both parties win. It offers these services allowing clients to retain as much control as they wish..